HEB and Forward March Inc.


The San Antonio Arsenal built in 1859 furnished arms and munitions to frontier forts across Texas and was occupied by the confederates during the Civil War. Throughout World War II, the arsenal shipped more than 337 million pounds of munitions overseas to keep our men and women fighting. Although it was officially closed in 1949, the building remains steeped in military and Texas history. Oh, if those walls could talk!

Although munitions are no longer shipped from the site, it has long been home to another command, control, and logistical operation; it serves as the corporate headquarters for HEB. One of the largest independent food retailers in the nation, HEB provided us the opportunity to train their corporate recruiters on hiring and retaining top military talent. It was a great honor and privilege to train with an outstanding organization on such an historic venue.


While HEB has always been committed to our Nation’s military both in hiring practices and community outreach, we gave them the tools and training to make their veteran hiring program even better. In our Phase I customized program, we trained their highly motivated corporate staff on in the following areas:

  • Department of Defense Overview
  • Business Case for Hiring Veterans
  • Common Misconceptions about Veterans in the Workplace
  • Understanding Military Lingo
  • Overview of the DD214
  • Veteran Training Resources
  • Veteran Hiring Laws, Rules, and Regulations
  • Veteran Hiring Strategies
  • Interviewing Military
  • Supporting the Nation Guard and Reserve


A commitment to hiring veterans is great; learning how to do it effectively is excellence in action! We are helping HEB take it to the next level. What can we do for your organization?

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